Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store?
In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America.
Show notes: https://www.socialmediaexami ... Show More
Oct 29
Getting YouTube Views Is Changing: What Marketers Need to Know
Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to ... Show More
44m 16s
Oct 22
The Secrets of Human Behavior Applied to Social Ads
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ... Show More
43m 26s
Oct 15
Making Instagram Reels Easier, Faster & Scalable
Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reel ... Show More
45m 12s
Nov 2020
How to Be Reliable | Monday Marketing Takes: Uber
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Uber VP of Glob ... Show More
15m 2s
Jan 2021
How to Embrace Responsibility | Monday Marketing Takes: Snap
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did ... Show More
15m 30s
Oct 2020
How to Connect With Your Audience | Monday Marketing Takes: Pepsi
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Pepsi VP of Mar ... Show More
12m 58s
Dec 2020
How to Be Reliable | Monday Marketing Takes: Uber
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did ... Show More
15m 2s
Dec 2020
How to Embrace Responsibility | Monday Marketing Takes: Snap
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the CMO of Snap, Ke ... Show More
15m 29s
Sep 2021
Understanding The Digital Economy
<p>Today's episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ... Show More
32m 54s