Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store?
In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America.
Show notes: https://www.socialmediaexami ... Show More
Today
Meta Wants to Run More of Your Marketing — But Should They?
Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to cont ... Show More
42m 35s
Sep 3
Is AI Making It So Anyone Can Run Effective TikTok Ads?
Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campa ... Show More
41m 7s
Nov 2020
How to Be Reliable | Monday Marketing Takes: Uber
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Uber VP of Glob ... Show More
15m 2s
Jan 2021
How to Embrace Responsibility | Monday Marketing Takes: Snap
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did ... Show More
15m 30s
Oct 2020
How to Connect With Your Audience | Monday Marketing Takes: Pepsi
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Pepsi VP of Mar ... Show More
12m 58s
Dec 2020
How to Be Reliable | Monday Marketing Takes: Uber
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did ... Show More
15m 2s
Dec 2020
How to Embrace Responsibility | Monday Marketing Takes: Snap
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the CMO of Snap, Ke ... Show More
15m 29s
Sep 2021
Understanding The Digital Economy
<p>Today's episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ... Show More
32m 54s