Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts
https://www.salesartillery.com/marketing-book-podcast/fire-them-now-phillip-stutts
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you're getting the best, you need to know how to demand better--by learning from the incredible strategies of the fast-paced arena of political marketing. In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game--working with limited budgets and tight deadlines while demonstrating unwavering work ethic, adaptability, and proactivity. This eye-opening guide offers a new pathway for businesses to succeed in an ever-changing economy, providing the tools you'll need to challenge your current digital marketing agency. And if they can't deliver the win, Fire Them Now!