NEVER BE CLOSING. A lot of books about selling encourage you to act like someone you’re not. They tell you to say the other person’s name. Copy their body language. Become a salesman. But what if the key to selling is accepting who you are? What if everything weird about you is what will make you successful? Stop thinking of business as transactional. Instea ... Show More
Today
Why Willpower Never Actually Changes You | Peter Crone
There's one reason your new habits never stick, and it has nothing to do with willpower. Peter Crone has spent decades coaching PGA Tour golfers, Major League Baseball athletes, and top executives on the subconscious wiring behind their results, and he breaks down why force can o ... Show More
2h 1m
Jan 2024
MI Rewind: The Soulful Art of Persuasion w/ Jason Harris
In this MI Rewind Episode, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy play ... Show More
46m 19s
Mar 2023
The Principles of Persuasion | Ep 507
Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consiste ... Show More
24m 23s
Jul 2025
Self-Talk That Actually Works | Jay Heinrichs
What if the key to change isn’t willpower—but persuasion? In this episode of Social Intelligence, AJ Harbinger and Johnny Dzubak sit down with Jay Heinrichs, bestselling author and renowned rhetoric expert, to uncover how the ancient tools of persuasion can be turned inward. Draw ... Show More
1 h
Aug 2020
Mastering the Art of Persuasion
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ... Show More
27m 9s