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Dec 2019
22m 9s

Macy’s vs Gimbels - Wartime Wagers | 5

Wondery
About this episode
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression er ... Show More
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Dec 2019
Macy’s vs Gimbels - Last Store Standing | 6
<p>It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption, both stores become vulnerable to t ... Show More
22m 29s
Dec 2019
Ford vs Chevrolet - Tin Lizzie Becomes Roadkill | 1
<p>In 1896, Henry Ford puttered around Detroit streets testing his “Quadricycle.” This was the whimsical beginning to a revolution that redesigned the landscape of America.</p><p>Cars changed the way America lived, worked, ate, shopped, and listened to music. And more than 100 ye ... Show More
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Dec 2019
Ford vs Chevrolet - Detroit Joins the War | 2
<p>FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automake ... Show More
27m 46s
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