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Dec 2019
22m 9s

Macy’s vs Gimbels - Wartime Wagers | 5

Wondery
About this episode
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression er ... Show More
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Jan 2020
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23m 42s
Jan 2020
Boeing vs Airbus - Cleared for Takeoff | 2
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<p>It’s the late 1970s and Airbus is on cloud nine after securing a breakthrough deal with Eastern Airlines. But Boeing’s not taking the consortium’s intrusion into American airspace lightly. And it’s going to use every trick in the book to take down the European challenger. But ... Show More
24m 6s
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