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Feb 2024
36m 17s

Pepsi: Doing Good Business | Special Mar...

Wondery
About this episode
In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black community, despite the challenges of rampant segregation.  Want to listen to the r ... Show More
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