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Dec 2019
20m 7s

Macy’s vs Gimbels - Showdown over Manhat...

Wondery
About this episode
It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy red light district of Herald Square. It will take some persuading. And by the time t ... Show More
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Dec 2019
Macy’s vs Gimbels - Diversify or Die | 4
<p>It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the ... Show More
25m 4s
Dec 2019
Macy’s vs Gimbels - Wartime Wagers | 5
<p>In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-w ... Show More
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Dec 2019
Macy’s vs Gimbels - Last Store Standing | 6
<p>It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption, both stores become vulnerable to t ... Show More
22m 29s
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