logo
episode-header-image
May 2019
1h 3m

Stacy's Pita Chips: Stacy Madison

Guy Raz | Wondery
About this episode
In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave ... Show More
Up next
Oct 8
Advice Line with Nick Green of Thrive Market
Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing his sustainable and functional coffee brand. And Riya in Illinois wonders how to b ... Show More
44 m
Oct 5
10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention
Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched How I Built This 10 years ago: He wanted to host a free master class in entrepr ... Show More
1h 10m
Oct 1
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)
CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about how creating repeat customers often comes from creating social good. First, we h ... Show More
46m 9s
Recommended Episodes
Oct 2025
How to sell a billion dollars of snacks, with the founders of Chomps
Chomps co-founders Rashid Ali and Pete Maldonado had an unusual side hustle: selling meat sticks online. The co-founders join host Jeff Berman to reveal the phone call from Trader Joe’s that changed everything, how they used lessons from failed startups, and how they built Chomps ... Show More
32m 10s
Jun 2025
#164 Sundae: LTK for Groceries
Anastasia Trofimova sold everything, moved across the world and started Sundae to make food content shoppable—linking influencers, grocery carts, and brand dollars. Her pitch checks all the boxes. But when she asks for a $10M valuation, things got complicated. Will investors buy ... Show More
37m 5s
Jan 2023
Scaling a Business With Betches Media
If you were on Instagram in the early 10s, you remember the meme page “@betches.” What made this page different was how relatable the memes were. Some might say the three founders of that had no idea what they started as the account went viral. Now Betches is a full-fledged busin ... Show More
39m 7s
Jul 2024
The $500,000,000 meat stick company
tail spinning
53m 8s
Mar 2025
🧀 Goldfish Crackers: The Most Romantic Snack | 24
Margaret Rudkin’s family was in crisis. The Great Depression cleaned out their finances, her husband was bedridden after an accident, and her son was suffering from crippling allergies. Things were looking grim… until Margaret invented a revolutionary wheat bread, and built a bak ... Show More
41m 21s
Sep 2021
295. Tapping into In-Person Markets with Stacy Kramer from Atelieh
<p>There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.</p><p>Stacy Kramer is a maker and started selli ... Show More
46m 16s
Dec 2024
🍬 PEZ: The Cigarette-Inspired Candy | 10
PEZ - the fruity, sugary tablets dispensed from your favorite cartoon character’s neck conjure up sweet childhood memories of swapping and collecting dispensers. (I’ll trade you my red Power Ranger for your Pikachu) But when these Austrian-born sweets hit the candy aisle almost 1 ... Show More
46m 35s
Jun 2024
How to Craft Your Pitch to Attract Big Investors
<p>Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next ... Show More
34m 16s
Nov 2024
How Cheetos flipped a negative feature into a positive vibe
<p>Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families &amp; Fun” to &quot;Rejuveniles&quot; allowed the brand to turn what was perceived by parents as a product negative (messy Cheetos-covered fingerti ... Show More
35m 25s
Mar 2025
The Recipe for Launching Your Second Product
<p>Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer ... Show More
32m 35s