Michaela is a Canadian Millennial and a LinkedIn expert, having written dozens of articles that have received millions of reads. Her LinkedIn journey started in March 2016 when an article that she wrote about landing her dream job went viral. Over the past decade, Michaela has managed the online presence of more than 100 high-profile brands and built her own personal brand to over 140,000 followers on LinkedIn.
Michaela was one of the first people on LinkedIn to openly discuss mental health, self-esteem, and reporting harassment in the workplace. After her father passed away, she started a discussion around bereavement and how it affects your career. When she launched a video campaign on LinkedIn called #letsgethonest, encouraging professionals to share a challenge that they’ve had to overcome in their career – the campaign reached over 26 million LinkedIn users.
Whilst our conversation mainly revolved around how to extract the most value from the LinkedIn platform, we talked about a number of other things too: from Michaela’s experience getting fired for reporting sexual harassment to self-confidence to dealing with rejection. I asked Michaela whether Millennials deserve the rap they’ve been given as entitled and needy – and I found her responses eye-opening. I have two favorite quotes from this episode: “people don’t owe you a job” and “a career is a relationship”.
We recorded this show while Michaela was in Dubai, speaking at a CIPD Middle East conference – so a huge thanks to Charlotte and the CIPD team for making this episode possible.
If you'd like to get in touch with Michaela, you can find her on LinkedIn (obviously!) and Instagram. You'll also find a bunch of free goodies on her website.
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