Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands
Yesterday
The Case For Becoming a Project-Based Org
What does it take to stay agile and compete effectively in today's business world? Smart leaders are entirely reorienting their organizations around project-based work, says Antonio Nieto-Rodriguez, CEO of Projects & Company. This requires learning how to better prioritize, fund, ... Show More
30m 20s
Jan 2024
My biggest business mistakes
<div>We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it!</div> <p><u><a id= "m_8977819733683520977OWAbcd9445a-33d ... Show More
32m 27s
Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
17m 41s
Nov 2021
314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive
<p>Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, s ... Show More
43m 34s