Marketing Lessons for Companies Big and ...

Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first bus ... Show More

Courage involves taking bold action despite uncertainty and fear. In a volatile business environment, it's hard to be brave. But Ranjay Gulati, a professor at Harvard Business School, says that there are strategies any of us can use to get improve our ability to make smart bets o ... Show More

As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its ... Show More

We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! Mark Schaefer is a strategy consultant, college educator, key ... Show More

Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies ... Show More

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best f ... Show More

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More

Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse/about Get Your Brand/Designs Reviewed For Free Here: https://www.skool.com/fashionanticourse/about On this week's episode, we sat down with Ulla Johnson's CEO, Donata Minelli. We spoke about th ... Show More

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sh ... Show More

Worstel jij met je contentmarketing? Luister dan nu naar deze podcast! Danielle Navas-Brandt is de pionier die They Ask You Answer naar Nederland heeft gebracht. Zij is gecoacht en getraind door Marcus Sheridan en zijn team en is de eerste gecertificeerde coach van deze methodiek ... Show More

Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you’re at a loss for content and advertising ideas, there are some specific things you can do to get the wheels tur ... Show More

Do you want to learn more about influencer marketing? Who better to learn from than Raissa Gerona, Chief Brand Officer of Revolve. Raissa and Revolve paved the way in how brands work with content creators, originated the influencer trip and even hold their very own festival. Lear ... Show More

Mark Schaefer and Keith Jennings dive into one of the most complicated questions in the business world ... What business are you in? Deceptively simple, Devilishly complicated, this question has been an obsession for the greatest minds in marketing for decades. And this is a ques ... Show More