Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands
Jul 1
Larry Summers: ‘Smart Businesses Are Going to Maintain Flexibility’
Lawrence H. Summers, former U.S. Treasury Secretary and President Emeritus of Harvard University, has seen the ups and downs of the American economy throughout the decades. As leaders today contend with fears of economic downturn, the growth of artificial intelligence, tariffs, i ... Show More
27m 1s
Jun 24
Moms Demand Action Founder on What It Takes to Lead Change
Whether you're a manager trying to move your organization in a new direction, an entrepreneur seeking to fix a consumer pain point, or a non-profit leader working to improve society, it can be hard to turn your and others' passion for a cause into meaningful change. Shannon Watts ... Show More
26m 13s
Jan 2024
My biggest business mistakes
We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! Mark Schaefer is a strategy consultant, college educator, key ... Show More
32m 27s
Oct 2023
The beauty of messy marketing
Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies ... Show More
37m 58s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
18m 41s
Nov 2021
314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive
Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sh ... Show More
43m 34s