Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands
Mar 26
Strategy Summit 2026: Inventive Strategy and the ‘Unbossed’ Organization
As AI takes hold of the business world, is long-term competitive advantage a thing of the past? In this four-part special series, we'll share conversations from the recent HBR Strategy Summit to help you get ahead. In this episode, Columbia Business School professor Rita McGrath ... Show More
25m 10s
Jan 2024
My biggest business mistakes
<div>We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it!</div> <p><u><a id= "m_8977819733683520977OWAbcd9445a-33d ... Show More
32m 27s
Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
17m 41s
Nov 2021
314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive
<p>Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, s ... Show More
43m 34s