A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing …
It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.
The truth is, many micro-influencers with 1,000 - 4000 followers will produce better business results for a company than a verified account with 300,000 followers because they have more “depth.”
I talk more about this and other strategies small businesses can use to grow sales in 2019 :
1. Charge more for your time
2. Understand the impact of Micro Influencers
3. Balance listening to the market & holding your conviction
Check it out and let me know what you thought @GaryVee on Twitter!