logo
episode-header-image
Feb 2015
20m 20s

Monetizing Media Sites, Sad Super Bowl A...

Gary Vaynerchuk
About this episode

#QOTD: What question would you really like to ask me based on Steve's last question that you've never asked me? Meaning: can you come up with an interesting question for me?

#LINKS

Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html

 

All of my strategy is completely intuition. Why? Because if you look at my twenty year career, most of it has been guessing, and, I'd like to think, projecting where the market is going to go. There was no data on what e-commerce would do in 1996. There was no data on email marketing when you were one of the first hundred people using it. There was no data on what Instagram was going to bring us in value when AJ sold Brisk Iced Tea an Instagram campaign thirteen days after Instagram launched. And...there was no data around Vine celebrities when I launched my Vine talent agency 110 days after Vine launched. 

So from a strategy standpoint, I get the accolades and have the luxury of doing a show that people actually watch completely on intuition because that's what I have that other people don't have. It's no different than being great at basketball or being attractive or all the other good things that can happen in life. It was just there. 

But, I do think data still plays a role. I make these predictions, but then to actually run the business you need to know what's going on. My practicality comes into play. VaynerMedia grew very quickly, and you don't do that if you can't make payroll, right? You obviously need that practicality to run a business. 

I used to think I was a super 50/50 guy on this. My personality and communication style gets people's attention and put me in one place, but I take enormous pride in being able to shut up some times too. The first ten years of my career I kept my mouth shut. I built something and then I started talking.

So it's both. I built the data early in my career. I got into business and entrepreneurship early. But now I'm making calls on intuition. I need both. 

Up next
Jul 10
TRAILER: The 2025 Organic Content Strategy That Actually Works
🎧 Gary Vee breaks down how AI is transforming content creation and why most brands will get left behind if they don’t adapt in 2025.👉 Listen to the full episode here:https://open.spotify.com/episode/3RYljjnS3wpJsXNYAEU80b?si=f932557e79ac48c2 
32s
Jul 10
The 2025 Organic Content Strategy That Actually Works
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what’s working ... Show More
29m 24s
Jul 8
Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business
In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in wa ... Show More
1h 15m
Recommended Episodes
Apr 2021
The #1 Strategy Every Business Needs to Start Using Right No‪w
Today’s episode is a GaryVee TV Classic. If you aren't thinking of your business as a media company in 2021, you are at a disadvantage to any business that is.  Being at the mercy of someone else's platform puts you in a position of vulnerability and lack of leverage versus your ... Show More
10m 50s
Apr 2023
148 | I Quit All Social Media: Get Inspired with Amber Ehrlich of The Tidy Bungalow
Can an organizer survive and even thrive without any social media? Amber Ehrlich of The Tidy Bungalow in Phoenix, Arizona is here to talk about her experiment in saying goodbye to Facebook and Instagram.  LINKS FOR LISTENERS: Amber's organizing business, The Tidy Bungalow: thetid ... Show More
37m 7s
Feb 2023
How to Get Yourself Ready to Hit High-Growth Mode In Your Business
Send us a textFor the last 15 years, I’ve seen so many people come and go. I’ve seen so many people start out with dreams and ambitions, only to burn themselves out and take years to recover from the impact.But you know in your heart and soul that you’re meant to be an entreprene ... Show More
48m 47s
Mar 2024
Why TikTok Could Be an Incredible ATTRACT Strategy
Send us a textDo you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good fo ... Show More
39m 39s
Nov 2021
803. How to Create Instagram Reels That Grow Your Brand and Tell It's Story
In This Episode You Will Learn About: Being willing to pivot and change Three steps to growing your social media Creating habits and systems for success The thing that stops most people from making content Consuming intentionally  Resources: Instagram: @brock11johnson instaclubhu ... Show More
1h 6m
Mar 2020
The Decline Of Instagram
These days when it comes to social media there is one platform that people believe is all the rage - that is Instagram. People believe that Instagram is growing at a rapid pace and that if a business wants to be successful and reach its customers that is where they need to be. Th ... Show More
4m 27s
Feb 2024
235 - Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares
Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day ... Show More
33m 7s
Nov 2023
My Time at the 2023 Forbes Top Creators List Launch
E128: Last night I went to the 2023 Forbes Top Creators List Launch. Most people who tried to come were turned away. Somehow, I was let in. Here's what I learned and what it was like. #creatoreconomy #creatorlessons #forbes #lessonslearned Transcript: Last night I went to a very ... Show More
12m 57s