What happens when your business takes off but your customers only need you a few months a year? TrophySmack brought in around $800,000 in its first year selling over-the-top fantasy football trophies but co-founder Dax Holt knew there was more business to win. He just needed to find out who else wanted bragging rights.
Dax joins host Andrea Marquez to share how he went from assembling trophies in his garage to helping people celebrate everything from sales targets to birthdays. He talks about finding customers beyond football season, outgrowing his garage within three months, and learning to handle customization at scale.
Dax also explains how investing in Amazon’s customization tools and A+ Content helped drive sales growth of more than 100% year over year. And Andrea unleashes her nerdy side and discovers that fantasy football fans and Dungeons & Dragons players might have more in common than she thought.
Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness
In this episode of This Is Small Business, you’ll learn:
(03:47) – How understanding a niche audience helped TrophySmack generate $800K in its first year.
(05:11) — How learning when customers buy can help you prepare for demand
(08:48) — How reaching new audiences can turn seasonal demand into year-round sales
(10:29) — How to offer customization without slowing down your business
(12:04) – How TrophySmack used A+ Content and customization tools to help double its Amazon sales.
(13:38) – Why hiring the right people is essential to continued growth