A good product can still be a hard sell if people don’t know what to make of it. When Lori and Llance Kezner put broth in a tea bag, they had something customers loved once they tasted it – but finding the right way to explain the product and getting them to try it took some trial and error.
The co-founders of Millie’s Sipping Broth join host Andrea Marquez to share how a fix for Lori’s break-room snack dilemma grew into a business selling in stores and on Amazon. They discuss the name change that helped customers understand their product, an unexpected way to stand out alongside much bigger brands, and why they sometimes pause expansion to make sure they can keep up.
If you’re figuring out how to turn curiosity into sales – or wondering whether you’re ready for your next stage of growth – this conversation offers practical lessons in helping customers understand your product and building a business that can deliver when demand takes off.
Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness
In this episode of This Is Small Business, you’ll learn:
(01:00) — How solving an everyday problem can spark a business idea
(02:40) — Why the way you describe your product shapes customer expectations
(05:48) — How to maintain product quality as production grows
(06:59) — How a creative marketing idea can help a small business stand out and reach new customers
(10:49) — How exposure on one platform can drive sales on Amazon
(12:47) — Why growing gradually can help your business handle setbacks