In this episode of Run the Numbers, CJ sits down with Brian Neider of Lead Edge Capital, author of the viral “Hierarchy of Metrics Bullshit.” They cover how to spot misleading metrics, the difference between a good company and a good investment, and the worst EBITDA add-backs. They also look at how AI is changing software defensibility, and Brian tells the story of the giant Happy Gilmore check.
—
SPONSORS:
Fidelity Private Shares gives founders the structure and simplicity to focus on what actually matters - building your company. If your startup needs a little extra support (and let’s be honest, who doesn’t need a little help now and then), then you’re in for a pleasant surprise with Fidelity. If you stay investor ready, you don’t have to get investor ready. Check out www.fidelityprivateshares.com
Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cj
Cloud Capital helps you say goodbye to on-demand rates for cloud. Committing more cuts the rate you pay for cloud infrastructure by 20–60%. Commit wrong and you pay for capacity you'll never use. Cloud Capital underwrites that risk, so you capture the savings of deeper commitments without locking in architecture or putting engineers on it. Go to www.cloudcapital.co
Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics
Abacum puts your actuals, forecasts, models, and business context in one place, so you can update the plan, run scenarios, and answer "why did this change?" without rebuilding the story from six spreadsheets and a Slack thread. Connect your source systems, keep models and assumptions aligned, and give leaders trusted answers while decisions are still being made.
Go to abacum.ai/mostly-metrics.
RightRev is a revenue recognition platform built for the AI economy, helping finance support usage-based pricing, credits, hybrid contracts, seats plus consumption, and whatever commercial model comes next. It gives product teams the freedom to keep innovating without outdated revenue systems slowing them down. Learn how RightRev can help at https://rightrev.com/cj
EY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartups
—
LINKS:
Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsN
Lead Edge Capital: https://leadedge.com/
CJ: https://www.linkedin.com/in/cj-gustafson-13140948/
Mostly metrics: https://www.mostlymetrics.com
—
TIMESTAMPS:
0:00 Cold Open
2:37 Origin of the Hierarchy of Metrics
4:37 Token Maxing: Today’s Page Views
5:29 What CEOs Get Cagey About
10:07 Selling Well vs. Intellectual Dishonesty
15:26 Asking “Explain It Again”
19:11 Good Company vs. Good Investment
23:25 Defining “Expensive”
24:32 Better Questions with EY
24:50 EBITDA Add-Backs
28:22 Revenue vs. EBITDA Multiples
29:28 The Craziest Add-Backs
35:15 Is Services Revenue Good Revenue?
39:28 Horizontal, Vertical, Infrastructure
41:44 How AI Hits Each Category
45:06 Moats
52:17 The Happy Gilmore Check
#RunTheNumbersPodcast #LeadEdge #EBITDA #VentureCapital #AI