Three live callers, three breakthroughs.
One is building a Substack paid tier and wants a simple path from free subscriber to client.
One has brilliant ideas she can't figure out how to market.
And one has four offers and no idea what to sell when without them competing.
If you've ever felt scattered across too many offers or stuck on how to package what you do, this one's for you.
Timestamps:
- 01:00 — Caller 1: connecting a Substack paid tier to the campaign strategy
- 03:00 — Why "pay for more content" doesn't grow a paid tier
- 05:00 — Using a workshop as the anchor, and pricing the tier
- 07:30 — Live streams: behind the paywall, or to drive people to it?
- 09:00 — Setting your Substack campaign cadence
- 11:00 — Caller 2: too many ideas to market
- 12:30 — Name it, claim it, frame it: turning ideas into signature IP
- 15:00 — The trust-building offer solves one micro problem
- 17:00 — Caller 3: four offers, and what to sell when
- 18:30 — The trust-building offer as a lead source for high-ticket
- 20:30 — The "major and minor": one focus per month
- 23:00 — List segmentation and making the right offer for the person
- 25:30 — Build your list to acquire; spend your time on the big dollars
- 28:00 — Why the campaign rhythm keeps your audience from fatiguing
- 29:30 — How to text in your question
- The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
- Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Trust Bulding Offer Strategy https://www.virtualbusinessschool.com/virtual-business-school
- Follow Kelly on Substack:
- The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
- Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Miracle Hour, the Dream 1000, and the "single sessions that sell" one-to-many model: https://www.virtualbusinessschool.com/virtual-business-school
- The Miracle Hour: Kelly's daily relationship-building and sales system, referenced for outreach, reactivations, and referrals: https://a.co/d/03P8YQ9
