Everyone said cold email was dead five years ago. Frederik Jakobsen built a company on it anyway.
Frederik runs Danish Lead Co., a cold email agency in Denmark, and SourceRank AI, which helps B2B companies get named and recommended by ChatGPT, Gemini and Google's AI Overviews.
In this episode:
• What changed in cold email in just three years, and why most senders get nothing
• Why he writes his scripts by hand instead of letting AI "personalize" them
• How to warm up new domains so your emails land in the inbox
• The fastest way to get AI to recommend you
• SEO vs. AEO vs. GEO, and which one brings you clients
Find Frederik: https://danishleadco.io and https://sourcerankai.com
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Read the full transcript: https://thesaleswhisperer.com/blog/cold-email-aeo-frederik-jakobsen
Chapters:
0:00 Is cold email, SEO and AEO still alive?
1:22 Welcome to Frederik Jakobsen from Denmark
3:44 Email is dead. Prove me wrong.
5:05 What changed in cold email in three years
6:58 Is it sneaky? Extra domains and the inbox game
9:12 How personal does a cold email need to be?
10:11 The cold email that booked this episode
12:12 Is cold email just a numbers game?
14:22 Volume, luck and relevance: the M&A example
17:17 Can local businesses use cold email?
20:02 How long setup takes: warming up new domains
22:23 Doesn't Google know the game?
24:01 Danish Lead Co. and SourceRank AI
25:43 Does AEO actually send traffic?
29:55 Off-site vs. on-site: how AI picks who to name
33:29 Comparison pages AI loves
35:14 What is llms.txt?
37:19 Is AEO faster than SEO?
40:02 SEO vs. AEO vs. GEO: real or just acronyms?
42:25 Where social media and Reddit fit
47:13 Write LinkedIn articles and get found
49:51 How Frederik got started
51:54 Paid ads vs. cold email
54:38 Working Danish hours with US clients
55:53 My takeaways
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