Plenty of marketing case studies end with a budget most of us will never see. In this session, Chris Locke, Co-Founder at LockSmith, talks us through small-budget marketing, using a made-up oat bar brand, £100,000, and six decisions.We got into why research comes before spend, picking a fight a bigger competitor can't follow you into, splitting a budget between sales and brand, and what to say when a founder wants more TikToks or sales wants your brand budget for promotions. Chris also shared what Smirnoff Ice taught him about assuming you know who your buyer is.Chris Locke: https://www.linkedin.com/in/chrislock74/Locksmith: https://locksmith.works/00:00 - Welcome and intro03:42 - Stop moaning about what you don't have05:25 - How the brand simulation works10:28 - Fix your foundations first20:34 - Pick a fight you can win against a bigger competitor26:24 - Split your budget between sales and brand31:30 - Bring your founder with you (lots of littles)37:35 - Plan with your sales team42:33 - Three takeaways for marketing on a small budget45:10 - Q&A_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This session was supported by Planable.Planable: https://planable.io/?utm_medium=creators&utm_source=youtube&utm_content=tmmThe content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.20% off six months of Planable with the code TMM20.