Dave Harland and Mel Barfield, who run the writing agency Copy Or Die, tell us how to build trust with clients, and how to stop your work getting watered down.Along the way, Dave shares the client email that changed how he presents, a page of feedback from nine people that took a day to sort, and a test where Gemini agreed a tagline was good, then awful, then good again. Mel explains how to ask a client for a 20-minute chat about the brief without it sounding like a complaint. The Q&A covers ChatGPT feedback, building confidence, and taking criticism less personally.Mel Barfield: https://uk.linkedin.com/in/melaniebarfieldDave Harland: https://www.linkedin.com/in/daveharland/Copy Or Die: [Copy Or Die website URL]_______Timestamps:00:00 - Welcome and sponsors03:19 - How to be a marketer clients and bosses trust03:52 - Show your work, don't tell07:12 - Share your opinions on work you spot09:09 - Get noticed and meet people in real life10:49 - Brand voice builds trust13:35 - Presenting your work like a trusted partner15:13 - Explain your strongest options17:26 - Add a little extra19:14 - Show clients what good feedback looks like22:54 - Pick your battles24:36 - Recap of the three stages27:38 - Q&A: clients who run everything through ChatGPT37:28 - Q&A: clients who push back on proactivity43:03 - Q&A: building confidence when presenting49:29 - Q&A: which questions to ask before a project54:47 - Q&A: not taking feedback personally59:05 - Thank you and close_______If you enjoyed this, please like and subscribe - it helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______This session was supported by Exposure Ninja.Exposure Ninja: https://exposureninja.com/?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxexposureninjaGet a free 30-minute AI Visibility Review with a marketing consultant, to see how your business shows up in ChatGPT and other AI tools.