Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Charlie Hopkins-Brinicombe, co-founder and CEO of Trophy, a gamification layer that powers features for around two million consumer-app users, makes the case for rewards beyond points and badges: rewards people earn instead of rewards they are handed. He walks through a gym guest pass that nobody uses when it is free and that members value once they earn it with three straight months of attendance. Rob and Charlie also debate where A/B testing helps gamification and where it hides long-term motivation such as Core Drive 1 (Epic Meaning & Calling). Listeners come away with practical alternatives to points and badges and a clearer sense of which features they can test and which need judgment.
Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Charlie Hopkins-Brinicombe is co-founder and CEO of Trophy, the gamification layer for consumer apps. Trophy helps consumer apps ship gamification features that lift engagement and retention, and powers those features for around two million users. With a technical background, Charlie splits his days between sales, product, and helping customers map their users' motivations to the right mechanics.
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