In this episode of The Influence Factor, Alessandro Bogliari chats with Deepa Lakshmin, Head of Social Media and Video at Lonely Planet, to explore how travel content creation has evolved, why long-term creator partnerships matter, and what the future of travel inspiration looks like in the digital age.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:17) Introduction to Deepa and Lonely Planet
(03:07) Long-Term Collaborations in Influencer Marketing
(04:55) Lonely Planet Correspondent Network: Concept and Implementation
(08:16) Identifying Storytellers and Content Creators in Travel
(11:15) Offline to Online Travel Experience
(15:00) The Future of Travel Inspiration and Content
(20:11) Working with Tourism Boards and Brand Partnerships
Check out some of our previous episodes!