Host George Wright III interviews Tom Ziglar, CEO of Ziglar Inc., who outlines a five-step “Intentional Coaching Conversation” for weekly one-on-ones: define what success looks like, uncover why it matters, identify performance opportunities (attitude, effort, skill), co-create the employee’s plan, and establish the “heartbeat of accountability” through regular check-ins. Tom explains why one-time training doesn’t stick and shares an example showing how coaching clarifies expectations, supports different personalities, and develops people to take leaders’ places.
00:00 Founder Trap Bottlenecks
02:29 ICC Five Steps Overview
03:35 Step One Define Success
04:37 Step Two Find the Why
05:46 Step Three Attitude Effort Skill
07:31 Step Four Co Create Plan
09:14 Step Five Accountability Rhythm
13:19 Build People Not Business
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George Wright III
“It’s Never Too Late to Start Living the Life You Were Meant to Live”
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About the Guest:
Tom Zigler is the CEO of Ziglar Incorporated, a global leadership coach, and author of 10 Leadership Virtues for Disruptive Times. As the son of legendary motivator Zig Ziglar, Tom continues the legacy by helping organizations build high-performance, coaching-based cultures that drive results and personal growth.
Guest Resources:
Website: https://www.ziglar.com/tom-ziglar/
Instagram: https://www.instagram.com/thezigziglar/
Facebook: https://www.facebook.com/ZigZiglar
LinkedIn: linkedin.com/in/tom-ziglar