Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn.
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Chime’s SVP of Growth to unpack why brand lift and direct-response accountability belong in the same system, why buying an AI tool does not amount to AI transformation and why scrappy creative may do more brand-building work than marketers want to admit.
Nick also gets into TV’s messy shift from linear to streaming, executive conversations around brand investment and why creators should perhaps be a part of every channel.
Nick Fairbairn is Senior Vice President of Growth at Chime, where he leads a broad growth organization spanning paid media, organic growth, go-to-market, lifecycle, product, engineering and onboarding.
His career started in media buying, including television and radio, before he moved into agency entrepreneurship and then brand-side marketing. Along the way, he’s worked at ProFlowers, helped build acquisition at Dollar Shave Club during the DTC era, led startup growth and later joined Chime to build its product marketing capabilities before moving into his current growth role.
What You'll Learn:
This episode is part of a special vidcast series that was recorded live during Brandweek 2026 and presented in partnership with Tatari.
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