Should you have a Facebook business page for your Teachers Pay Teachers store? In this episode, Lindsay breaks down why Facebook can be a valuable free marketing tool for TPT sellers and shares a real-life example from Extraordinary Enrichment.
You’ll get a peek at the types of posts that are getting engagement, simple ways to promote your products and freebies, how to use your page to grow your email list, and why setting up a Facebook page now can also help if you decide to run Meta ads in the future.
[00:01:15] Should TPT Sellers Have a Facebook Business Page?
What a Facebook business page is, how it differs from your personal profile, and why it can be a simple, free marketing tool for your TPT store.
[00:03:00] Using Your Facebook Page to Grow Your Email List
How your cover image can promote a lead magnet and help turn Facebook followers into email subscribers.
[00:04:30] What Should You Post on Facebook?
Lindsay shares examples of video, static-image, and text posts and takes a look at what's working for Extraordinary Enrichment.
[00:06:30] Using Automated Comments & Messages
How automated tools can deliver links when someone comments on a post—and Lindsay's tip for making sure followers actually receive the link.
[00:08:00] Simple Posts That Are Getting Engagement
From product mockups and giveaways to simple text posts, Lindsay shares examples of content that's generating hundreds of comments.
[00:10:30] Growing Your Facebook Page
Why consistent posting can help build your audience and how connecting Instagram and Facebook can make posting across both platforms easier.
[00:12:00] Set This Up BEFORE You Run Facebook Ads
Why Lindsay recommends establishing your Facebook business page before experimenting with Meta ads, including the ability to retarget people who have interacted with your page.
[00:14:30] Using Freebies to Get More Eyes on Your TPT Store
How freebies can bring potential customers into your store and how tracking links can help you understand where your traffic and sales are coming from.
You don't need a complicated posting strategy. Start your page, create a clear banner and profile image, and post when you can. The goal is simply to get more eyes on your resources and create another path for potential customers to find your TPT store.
Extraordinary Enrichment TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichment
Extraordinary Enrichment Facebook Page: https://www.facebook.com/p/Extraordinary-Enrichment-61577039464781/
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