Think Facebook and Instagram ads are too expensive, too complicated, or only for businesses with huge social media followings? In this episode, Lindsay is busting some of the biggest myths educators believe about running ads for their teacher businesses.
After running Facebook and Instagram ads since 2019 and spending close to $2 million in ad spend, Lindsay shares what she's learned about using ads to grow an email list, generate TPT sales, and grow a teacher business faster. She also explains who should - and shouldn't - be running ads yet.
[00:01:15] A New Facebook & Instagram Ads Program for Educators
Lindsay shares what she's been working on and how her new program will teach educators to use Meta ads to sell teacher resources and grow their email lists.
[00:02:35] What I've Learned From Nearly $2 Million in Ad Spend
After running ads since 2019 and investing heavily in learning how they work, Lindsay explains why ads can add speed to a business that's already making sales organically.
[00:04:03] Myth #1: You Need a Huge Ad Budget
You don't have to start with hundreds of dollars per day. Lindsay shares why teacher businesses may be able to see results starting with budgets as small as $3–$5 per day.
[00:05:20] Myth #2: You Have to Show Your Face
One of Lindsay's best-performing TPT ads doesn't show her face at all. She explains how simple resource-focused videos filmed on your phone can work for ads.
[00:06:08] Myth #3: You Need a Big Social Media Following
You can run ads with zero followers! Lindsay explains how Meta ads can put your business in front of new people while potentially helping you grow your social media following at the same time.
[00:11:30] Myth #4: Ads Are Too Technical
Meta's setup isn't always intuitive, but that doesn't mean you need to be tech-savvy. Lindsay explains why following the process step-by-step can make learning ads much more manageable.
[00:07:15] Who Should Actually Run Ads?
If you just opened your TPT store and aren't getting organic sales yet, ads probably shouldn't be your first step. Lindsay explains what she recommends having in place before you start paying for traffic.
[00:08:35] How Much Should You Be Making Before Running Ads?
There isn't one magic income number, but Lindsay shares a general starting point and why you should be generating consistent organic sales before reinvesting money into ads.
[00:10:15] What's Coming Next
Lindsay shares details about the upcoming ads program and how to join the VIP waitlist and grab the free guide covering 10 myths educators believe about ads.
Grab the free guide and join the VIP waitlist: lindsaybowden.com/VIPads
Connect further:
Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.