What happens when a football league needs to broadcast its own live games?
On this episode of StreamTime Sports we bring you the latest episode of our New Economics of Fandom miniseries in partnership with Genius Sports. Co-hosts Nick Meacham and Chris Stone are joined by Cyprien Castanedo, head of media and platform innovation at LFP Media, to explore the launch and growth of Ligue1+, the league's direct to consumer streaming platform.
After the LFP lost its domestic broadcast partnership, Castanedo explains how Ligue1+ was built in a matter of months, reached one million subscribers within three weeks and drove revenue through both subscriptions and major distribution partners.