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31m 11s

How GEO Is Changing the Role of Brand Ma...

HBR Presents / Brian Kenny
About this episode
AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, the company built a platform that enables major consumer brands, B2B software companies, and marketing agencies to track their share of voice, correct factual er ... Show More
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Sep 1
Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses
How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worked to replace diesel school buses with electric vehicles across the United States. In this episode from 2025, Harvard Business School profess ... Show More
32 m
Aug 18
Can an AI-Powered Scribe Curb Physician Burnout?
In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates of staff burnout and turnover -- largely driven by the administrative burden of ... Show More
24m 3s
Aug 4
Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end conten ... Show More
24m 9s
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