This week's episode is about why most strategies fail at execution, and what leaders can do differently to actually get results.

Traci sits down with Kevin Ertell, a veteran executive and advisor with more than 30 years of experience leading transformations at brands like Nike, Tower Records, and Sur La Table.

As founder and CEO of Mistere Advisory, Kevin helps companies turn strategy into action, and he just published his first book, The Strategy Trap: Why Companies Fail at Execution and How to Get It Right, pulling together insights from over 60 operators across industries.

In this episode:

Why up to 90% of strategies fail, and it's not the strategy itself
The "slow down to speed up" mindset that feels wrong to every Type A leader
Kevin's six C system for turning ideas into results
The isolation trap that quietly kills good strategies before they launch
Why jargon is sabotaging your rollout more than you think
The difference between empathy and curiosity, and why one moves teams further
What Kevin's book reveals after interviewing 60+ operators about what actually works
Where to find The Strategy Trap and Kevin's audiobook

Connect with Kevin Ertell: LinkedIn | Book: The Strategy Trap: Why Companies Fail at Execution and How to Get It Right | Mistere Advisory

Connect with Traci: https://linktr.ee/HRTraci

Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.

Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.