Fear is an emotion — but it’s also incredibly valuable.
From news headlines and political campaigns to advertising and social media, fear can capture our attention, influence our decisions, and even make certain products, policies, and ideas more appealing.
In this episode, I look at how fear becomes a tool of influence — and why the most powerful manipulation doesn’t always require a lie. Sometimes, all it takes is presenting a real threat in a particular way.
Because the question isn’t only “Is this threat real?”
It’s also: “What is my fear making me do?”
Jana on Record 🎙️