Few companies have generated as many headlines, sparked as much debate, or attracted as much attention in sports media as DAZN. Once positioned as the 'Netflix of Sports', the company has spent the last decade transforming from an ambitious streaming start-up into one of the most influential and controversial players in global sports broadcasting.

This episode traces the complete DAZN story, from its roots in Perform Group and early expansion across Europe and Japan, through its billion-dollar betting on sports rights, the challenges of COVID, and its shift towards profitability. Chris and Nick explore the key decisions, acquisitions and personalities that shaped the company, including Len Blavatnik, Simon Denyer, John Skipper and Shay Segev, before examining what DAZN has become today and what its future could look like.

Key Topics:

How did DAZN evolve from a niche streaming start-up into one of the biggest sports media companies in the world?
Which strategic decisions helped shape DAZN's journey, and which proved to be costly mistakes?
How did COVID, changing streaming economics and the drive for profitability fundamentally transform the business?
What is DAZN today, and is the company ultimately heading towards an IPO, an acquisition or something entirely different?

The DAZN Story: 10 Years Later