The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.
Takeaways
- Passion for people drives the success of Surcheros.
- Site selection and off-prem sales are critical for the growth of the brand.
- Franchisees are attracted to the authenticity and transparency of the Surcheros team.
Chapters
- 00:00 Founding Story and Unique Concept
- 03:16 Passion for People and Purpose
- 06:32 Site Selection and Off-Prem Sales
- 09:27 Franchisee Experience and Engagement
- 25:19 Product Differentiation and Innovation
- 29:57 Franchisee Selection and Cultural Fit
- 33:07 Brand Expansion and Product Recommendations
