Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years.
When the book was finally published it sold over 8 million copies. David Ogilvy said that nobody should work in advertising until they had read the book s ... Show More
Aug 9
#428 How Claude Shannon Worked
Claude Shannon changed your life and you probably don't even know it. Claude is the father of information theory. He transformed information into bits and created the intellectual foundation for computers, the Internet, digital media, high-speed communication, and Artificial Inte ... Show More
51m 18s
<p>Read our new book, <em>The Score That Matters</em> <a href= "https://amzn.to/3VFVYAm">https://amzn.to/3VFVYAm</a></p> <p>Full show notes at <a href= "https://www.LearningLeader.com">www.LearningLeader.com</a></p> <p>The Learning Leader Show With Ryan Hawk</p> <p>Episode #579: ... Show More
