What if growing your coaching business didn’t require constantly posting, creating Reels, checking Instagram, or feeding the social media machine?

At 35 weeks pregnant, preparing for maternity leave, and navigating a lot behind the scenes in my personal life, I’ve been taking a serious look at what is and isn’t working in my life and business.

And I realized something: social media was starting to control me instead of support me.

Now I’m giving myself a new challenge:

How simple can I make my business and can I continue growing it without relying on social media?

In this very real, very unfiltered episode (recorded in sweats after eating a BLT 😂), I’m sharing what’s changing in my business as I prepare for baby girl, why I’m craving more simplicity, and why I believe human connection may become one of the most powerful marketing strategies we have.

We talk about:

Why I decided to step away from Facebook and Instagram
The overwhelm and overstimulation I’ve been feeling from social media
Protecting my energy as I prepare for maternity leave
Why coaches don’t necessarily need to be everywhere online
Simplifying your marketing instead of adding another strategy
Using networking and connection calls to find coaching clients
Why getting out into the real world can create unexpected opportunities
The problem with becoming a coach to help people—and then spending all your time creating content and funnels
Why podcasts, YouTube, and email feel different to me than traditional social media
Letting your content be messy, imperfect, and human
Why I’m questioning how much editing and production our content actually needs
How AI may make authentic human connection even more valuable
Trusting your intuition when it comes to how you want to run your business
My experiment with creating shorter, simpler content
What my business and marketing may look like after maternity leave

If you’ve been wondering, “How do I grow my coaching business without being on social media all the time?” this episode is for you.

Ready to Take Your Next Step as a Coach?

Download the FREE Life Coach Starter Kit: If you’re just getting started in coaching, this will help you take those first steps and you’ll also join my email community, where I share coaching and business insights each week.

Join the Born to Coach Membership: Come find your coaching business besties, learn strategies like networking and connection calls, attend monthly business trainings, and start building your coaching business alongside other coaches.

Enroll in the Born to Coach Training Academy: Our ICF-accredited coach training program teaches you how to become a confident professional transformational coach, structure powerful coaching sessions, and start building your online coaching business and signing paying clients.

Apply for the Born to Coach Mastermind: Already certified and ready to turn coaching into your full-time career? The Mastermind is designed to help established coaches fill the gaps in their business, clarify their marketing, build their lead-generation systems, and work toward consistent $5K–$10K months.