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Aug 20
21m 31s

Why Franchisees Quit the Idea, Not the B...

SME Strategy Consulting INC
About this episode
Most franchise CEOs chase the wrong number. Mike Rotondo — who's led Tropical Smoothie Cafe, Edible Arrangements, and Altitude Trampoline Parks, and now runs pet care franchise Skiptown — explains why the real measure of a healthy system isn't new franchise agreements, it's the "second signature": whether the franchisees you already have want to do it again. ... Show More
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