Don't adjust your dials. This episode of StreamTime Sports features an interview by host Nick Meacham with Genius Sports CEO Mark Locke featured on t he SportsPro Pod.
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change?Locke discusses Genius Sports' evolution from its betting roots into a global technology business, the company's acquisition of Legend, the growing role of AI and data ownership, and why he believes the next generation of sports growth will come from direct relationships with fans.
The conversation also examines the changing economics of media rights, the NFL partnership, gaming as a future distribution channel and what sports organisations need to do to thrive in a more personalised digital world.
This is the first episode in SportsPro's New Economics of Fandom series, exploring how sport's commercial future is being rewritten.
StreamTime Sports is thrilled to make the top 5 Sports Business podcasts. See the full list here: https://podcast.feedspot.com/sports_business_podcasts/