In this bonus episode, Aoife revisits her conversation with John Bernatovicz and offers her expert insight on purpose, HR culture, ownership, and finding meaning at work. If you haven't listened to the full episode with John yet, make sure to give it a listen.
Most companies don't actually have a defined purpose John's research found that outside of not-for-profits, the vast majority of companies don't have a real, articulated sense of purpose, often only turning to "giving back" once they've already made significant money. Meanwhile, 80% of employees say they want to work somewhere with genuine intention behind its purpose.
Purpose doesn't have to be a "big, grand thing" Purpose isn't only about world-changing missions. Aoife references the "big P vs. little P" purpose concept from her episode with Sharath Jeevan, plus Adam Grant's take on the same idea, purpose can simply be about the impact you have on the people and community around you.
Connect everyday work to real impact One of the biggest levers for engagement: clearly linking people's day-to-day tasks to the outcomes and impact they create, for clients, colleagues, or the wider mission. Without that connection, people can feel like they're just going through the motions.
Purpose vs. profitability Money is fleeting, chasing wealth, lifestyle, or "toeing the company line" for a paycheck eventually takes its toll. The conversation touched on leaders who reach a breaking point when the job no longer aligns with their values, and the idea that compromising your values catches up with you eventually.
We spend ~15% of our lives at work That's a meaningful enough chunk of life to make sure you're spending it somewhere that feels worthwhile.
Recognition matters If your contributions aren't being seen, heard, or valued, it may be time to look elsewhere, you deserve to have your work recognised.
Connect with Aoife O’Brien | Host of Happier at Work®:
Connect with John Bernatovicz | Author of “HR Like a Boss” and founder of Willory:
Episodes You’ll Love:
Episode 120: The Journey to Self Mastery and Success with Sharath Jeevan
Episode 267: Creating A Positive Workplace
Episode 191: The Pursuit of Purpose: Shifting Perspectives with Will Polston
About Happier at Work
Happier at Work is the podcast for business leaders who want to create meaningful, human-centric workplaces. Hosted by Aoife O’Brien, the show explores leadership, career clarity, imposter syndrome, workplace culture, and employee engagement — helping you and your team thrive.
If you enjoy podcasts like WorkLife with Adam Grant, The Happiness Lab, or Squiggly Careers, you’ll love Happier at Work.
Join Aoife O’Brien for weekly insights on leadership, workplace culture, career clarity, imposter syndrome, and creating work that works for you.
Editing by Amanda Fitzgerald.
Website: https://happieratwork.ie LinkedIn: https://www.linkedin.com/in/aoifemobrien/ YouTube: https://www.youtube.com/@HappierAtWorkHQ