The beauty industry has always invented new problems for you to solve. What's changed is how fast it can now name them, package them, and sell them back to you.
In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier runs through the full list of trending skincare terms, from skin cycling to skin flooding to overstimulated skin, separates the ones with real clinical backing from the ones built purely to shift product, and asks what any of us can actually do about it.
If you have ever bought something because a term on TikTok made you feel like your skin had a problem you did not know about, this episode is for you.
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