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37m 47s

Victoria's Secret Pink's Gen-Z-focused h...

Glossy
About this episode
Pink wants to be the first stop on a Gen-Z shopper’s trip to the mall this holiday season. To get there, the Victoria’s Secret-owned brand is expanding beyond the pajamas, fleece and intimates it is best known for, using accessories, denim, beauty and collaborations to position itself as a broader lifestyle brand for 18- to 24-year-old women. The strategy f ... Show More
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