This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.
THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship.
INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset.
AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag?
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Co-hosts: Jonathan Rest, Martin Ross
Contributor: Faaez Samadi
Editor: Gwen Gourvellec
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