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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Somewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:07) Jay explains why he can't survive anything that spins in a circle

(03:15) Jay calls out Daniel's favorite obsession: blended CAC

(03:45) Daniel breaks down what blended CAC actually measures

(04:33) Why attribution lies and makes channels like Meta and Google look better than they are

(06:20) The case for tracking channels both blended and in silos

(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it