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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Most of the advice floating around about public speaking comes from people who are, ironically, painfully boring at it. Jay Schwedelson has done over 300 keynotes and landed on a set of habits that run against almost everything you've been coached to do, from ditching the memorized script to practicing with the TV blaring. Whether the room is a packed stage or four people on a Zoom, the same small moves are what actually keep people listening.

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Best Moments:

(01:30) The opener that quietly loses the room before you've even started

(02:00) Two little words that tell people boredom is on the way

(02:18) Why a memorized speech always sounds hollow, no matter how polished

(03:10) Rehearse with the TV on, because silence is nothing like the real room

(03:45) Put your best material in the first 90 seconds instead of saving it for the end

(06:15) The pre-talk move with one or two people that quietly kills the nerves