Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year.

In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter.

Hit PLAY to hear:

🚀 How Myrqvist built a €10M brand with just 8 people at head office
🤖 The AI automations saving hours every week across customer service and operations
📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time
🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools
💡 The simple framework Douglas uses to decide what to automate next
🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage

Key timestamps to dive straight in:

[06:13] Offering premium-quality shoes affordably

[09:37] Leveraging AI to optimize operations

[11:36] Improving AI for site search

[14:38] Competing with heritage shoe brands

[18:41] Exploring AI for product design

[22:32] Benefits of in-house content production

[24:07] Listen to Douglas’s Top Tips!

Full episode notes here: https://ecmp.info/602

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