Many entrepreneurs believe their business is permanently limited to their local market, leaving enormous national and global revenue on the table. In this episode, Dan Kennedy reveals how virtually any business - from attorneys to private investigators to therapists - can be restructured to serve customers anywhere, using certified local partners, trusted advisor positioning, and direct response marketing. You will also hear from Brian Kurtz of Boardroom Reports on why direct mail is far from dead and how multi-channel marketing continues to outperform digital-only strategies.
In this classic recording from Dan Kennedy's Diamond member call series, Dan takes open-line questions on local and global business expansion, market differentiation, and the enduring power of direct mail - with special guest Brian Kurtz of Boardroom Reports sharing real-world results from some of the most successful direct mail campaigns ever run. If you want to grow beyond your zip code, master list segmentation, and understand why the biggest marketers still rely on direct mail, this episode is essential listening.