Think about your last truly bad day in business, the kind where something broke that you never saw coming. Who did you actually call? Most owners have a phone full of contacts and almost nobody they can reach when it really counts.
You'll learn how to build your own board of five people before you ever need them: who belongs in each seat and why most owners pick wrong, the small, specific ask that earns a yes, and the light cadence that keeps the line warm. Build it while nothing's wrong, because the day you need it is the one day you can't!
Topics discussed:
The last bad day you didn't see coming (00:00)
Why you build the table before you need it (03:12)
How the "fourth box" started over a bourbon and a cigar (05:13)
The introduction worth more than the advice (07:30)
Move #1: selection — five seats by function, not friendship (09:40)
Move #2: the small, specific, give-first ask (13:13)
Move #3: cadence — keeping the line warm (15:44)
The best time to build is when nothing's wrong (18:16)
Claim 50% off your seat at the next Business Bourbon & Cigars Leadership Retreat, October 14–16, 2026 in Louisville, KY: https://meplusultra.com/BBC50
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This episode was produced by Podcast Boutique https://www.podcastboutique.com