New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!
On this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams is joined by Nathan Clapp, founder of Wraven Labs, to explore the intersection of product design, watch collecting, and entrepreneurship. Drawing on his experience working on the Apple Watch and his passion for thoughtful industrial design, Nathan shares how a simple frustration while driving inspired the creation of the Wing One, a purpose built accessory designed to protect both watches and vehicles. The conversation dives into what it takes to bring a niche physical product to life, from prototyping and manufacturing to branding and storytelling.
Nathan and Ariel also discuss why watch enthusiasts are drawn to craftsmanship, precision, and products that elevate the ownership experience. They explore the psychology of collecting, the importance of designing products that solve real problems, and how thoughtful presentation can be just as important as the product itself. Nathan also offers a look at Wraven Labs' next accessory venture, his approach to building a brand with long term value, and why creating something you are genuinely proud of matters more than chasing quick commercial success.
Learn more about Wraven Labs:
- Instagram - https://www.instagram.com/wravenlabs
- Website - https://www.wravenlabs.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter/X - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
Key Timestamps:
[00:35] Intro & Nathan's Background
[04:13] Why Watch Collectors Love Craftsmanship
[08:56] The Story Behind Wing One
[14:34] How To Market A Niche Product
[16:29] Who Wing One Is Really For
[19:17] The Wraven Labs Vision
[25:06] Materials, Adhesives & Durability
[32:03] Building Wraven Labs
[33:42] Advice For Watch Entrepreneurs
[36:06] Future Variants & Collaborations
[49:14] Should You Wrap Your Watch?
[58:14] Sapphire, Patina & Long-Term Wear
[1:00:10] Engineering The Laptop Protector
[1:03:38] Where To Find Wraven Labs