Hello, and welcome to the 50th and penultimate episode of Fratello Talks this year. Today, we dive into the topic of building a watch brand in 2023. Your host, Nacho, is joined by Morgan and Thomas. The latter comes well-equipped to share some insights into the experience. As some of you may know, Thomas—as well as being a writer for Fratello—is also the bra ... Show More
Jul 30
Fratello Talks: The Watches That Won Us Over
First impressions matter, but they aren't always the last word. In the watch world, some of the most enduring designs are also among the most divisive. A watch that initially seems too large, too unconventional, or simply not to your taste can slowly grow on you as your experienc ... Show More
59m 10s
Jul 28
Fratello On Air: Rethinking The Definition Of Entry-Level Watches
Welcome to another episode of Fratello On Air! This week, Mike is in Florida, and Balazs is in Hungary. But we're here for you! In today's discussion, we tackle a listener suggestion. We're talking about entry-level watches and how brands approach this. Hint: it's very different ... Show More
1h 15m
Aug 2024
The Deep Track, Ep. 34 - Andrea Furlan of Furlan Marri
Send us Fan MailThis week we welcome Andrea Furlan to the podcast, the co-founder of Furlan Marri. This is a young brand that’s operating well beyond their years, and Andrea’s approach to presenting the brand and their designs is a big reason for that. In this episode, we discuss ... Show More
55m 15s
Sep 2025
The Deep Track, Ep. 79 - Watchmaking Education & Horological Innovations with Watchmaker Vincent Robert
Send us Fan MailThis week, I’m excited to welcome Vincent Robert to the podcast. Vincent is a Switzerland based watchmaker with ties to the FHH and the HSNY’s traveling education series. In this episode, we discuss his route into watchmaking, interesting new releases and their te ... Show More
54m 45s
Sep 2024
The Deep Track, Ep. 37 - Geneva Watch Days Roundtable (ft. Danny Milton, Mark Bernardo, & Erin Wilborn)
Send us Fan MailThis week we welcome the editorial staff of Teddy Baldassarre to have a roundtable discussion about the new watches from Geneva Watch Days. We talk about new watches from H. Moser and Studio Underd0g, Doxa, Oris, Tudor, Bulgari, and many more. We also find some ti ... Show More
53m 59s
Feb 2024
SITTING DOWN WITH THE NEW BREMONT CEO - DAVIDE CERRATO
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Bremont CEO, Davide Cerrato. As the show opens, Ariel asks about the difference and ... Show More
1h 1m
May 2024
The Deep Track, Ep. 24 - Ben Cook of Ben's Watches
Send us Fan MailThis week we welcome Ben Cook, aka Ben's Watches to the podcast. Ben is a new voice in the watch media space making near real time content across social media channels, connecting with a new generation of enthusiasts. In this episode, we discuss Ben's journey into ... Show More
47m 48s
Mar 2025
The Deep Track, Ep. 59 - Exploring Watch PR with Fernanda Zapata
Send us Fan MailThis week I'm joined by watch industry PR veteran, Fernanda Zapata. Fernanda is the founder of Gigantem, currently representing Zenith, Parmigiani Fleurier, H. Moser, and Girard-Perregaux. In this episode, we discuss the current climate behind the scenes as we hea ... Show More
57m 35s
Apr 2024
LEGACY AND MARKETING WITH ALESSANDRO FICARELLI OF PANERAI
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talki ... Show More
1h 3m
Feb 2024
California Tactical Gear, Vacheron Constantin Stands Out, And Watch Swapping
<p>This week on <a href="https://anchor.fm/ablogtowatchweekly">aBlogtoWatch Weekly</a>, Ariel has abandoned his compatriots once again, and once again, Ripley joins the show! Things get started with a discussion of David's recent column on brand's changing marketing prior ... Show More
54m 52s
Nov 2023
INDEPENDENTLY SWISS MADE WITH BEN KÜFFER OF NORQAIN
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Küffer, the Founder and CEO of Norqain. Ariel and Ben start the show by talking ... Show More
1h 6m
Jun 2024
The Deep Track, Ep. 26 - Guido Terreni Defines Formalwear
Send us Fan MailSupport The Deep TrackThis week I'm happy to welcome the CEO of Parmigiani Fleurier, Guido Terreni. Parmigiani is a brand that has released some of the most interesting watches in recent memory across their modern sport-chic Tonda collection, and most recently wit ... Show More
32m 49s