You can launch 100 ads... Meta's still only going to let 2 or 3 of them win. In this episode, we went down a deep rabbit hole on Meta's new Andromeda update to try and figure out why the mechanism keeps starving 97% of your creative.
We also dive into what this actually means for media buyers and creative strategists. We get into why dumping more ad volume doesn't create more winners, why the algo is basically playing blackjack and doubling down after seeing a single card, and why "make organic content that works as an ad" just went from a nice-to-have to the entire game. Plus a real-time (slightly too honest) consulting session on whether to cut ad spend and go all-in on organic.
⚡ IN THIS EPISODE
→ Why only 2-3 ads ever carry your entire account — and the poll data that proves it
→ The 90-minute window quietly deciding which creative lives or dies
→ Why launching 100 ads at once is the worst thing you can do right now
→ The "drip feed vs. bulk post" debate — and why we both landed on the same answer
→ How a streetwear brand blew up with organic videos that secretly end in an ad
⏱ TIMESTAMPS
00:00 The 2-3 ads carrying your entire account
01:00 We polled 100+ marketers on how many ads actually win
03:00 The bell-curve math that should work... but doesn't
05:00 Inside Meta's Andromeda update: thousands of robots become five
06:00 The 90-minute gate and the "Lattice Zipper" nobody's talking about
07:00 Meta's playing blackjack — and doubling down blind on every hand
08:00 Why launching 100 ads gets 90 of them killed
10:00 Drip feed or bulk post? The answer that changes how you test
13:00 The streetwear brand whose "organic" videos secretly sell
17:00 A free, slightly-too-honest consult on going all-in on organic
22:00 The last chapter of Meta is closing — what the new era means
👉 Join Sarah's Creative Strategy Community: skool.com/tether-lab
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🎙 CO-HOSTS
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Sarah Levinger
🌐 tetherinsights.io
🐦 x.com/SarahLevinger
💼 linkedin.com/in/sarahlevinger
📸 instagram.com/sarah.levinger
▶️ youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
Nate Lagos
🐦 x.com/natelagos
💼 linkedin.com/in/natelagos
🎧 Tactical & Practical Podcast: podcasts.apple.com/us/podcast/tactical-practical/id1752915534