In this episode, we're walking through how we have taken Sheer Strength from bankruptcy and rebuilt it into a $2 million/year business. This is a step-by-step look at the turnaround playbook for a struggling e-commerce brand.
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Timestamps
(0:00) Bankrupt brand comeback
(1:00) Building Sheer Strength to $10M
(6:00) Private equity failure and bankruptcy
(12:00) The challenge
(18:00) First step
(24:00) Sourcing a better product
(30:00) Building the team and dealing with staff departures
(36:00) Negotiating with team members and restructuring compensation as
(42:00) Ramping up operations
(48:00) Year-one results
(54:00) Creating the long-term vision
(58:00) Closing