In this episode, we're sitting down with a panel of e-commerce experts — Travis Zigler, Jeff Lieber, and Ryan Rigney — who have all built multimillion dollar brands. They break down the exact strategies working right now in e-commerce, from M&A to TikTok Shop to Amazon optimization.
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Contact Ryan at https://stayviral.io
Contact Travis at https://profitablepineapple.com/strategy
Contact Jeff at https://turnkeyproductmanagement.com
Timestamps
(0:00) Introduction
(1:00) Mergers & Acquisitions as a Scaling Strategy
(6:00) Case Study
(9:00) Amazon Seller Secrets & Best Practices
(12:00) Leveraging Creators & Influencers for Growth
(15:00) TikTok Shop Strategy & Marketplace Opportunities
(21:00) Building External Traffic & Organic Audiences
(27:00) SEO & Long-Term Perpetual Traffic Strategies
(36:00) Conversion Optimization & E-Commerce Math
(42:00) Building Social Proof & Third-Party Validation
(51:00) E-Commerce Economics
(59:00) How to Work With the Experts