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Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.
In this episode
00:00 The 3 contexts where negotiation skills apply
00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)
02:33 MESO examples and counters
03:46 Tactic #2: Reciprocity and culture
05:05 Trading variables for value
08:00 Tactic #3: Framing offers as investments
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