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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Turns out one of the email "best practices" you have probably been told to follow for years might be quietly working against your list. Recording from the road this week, Jay Schwedelson makes the case that confirmed opt-in is more than halfway to dead, and that the spam-complaint logic everyone repeats about it is actually backward. If you have ever asked a new subscriber to click a confirmation link, this one is worth a few minutes.

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Best Moments:

(00:33) LinkedIn rolled out free in-network versus out-of-network reach data on every post, no premium account required

(02:00) Confirmed opt-in is fading fast, with usage down more than 45 percent year over year

(03:33) The myth gets busted: lists built on double opt-in actually draw higher spam complaints, not fewer

(04:15) Reddit just added video replies, opening a fresh way to reach its billion-plus monthly users

(05:00) Jay's new book "Stupider People Have Done It" is out, with all author proceeds going to cancer research